An In-Depth Look at Social Commerce Statistics and Trends for Online Retailers

As we dive further on the journey into 2023, the e-commerce scenario is dramatically changing. One significant development that’s been impossible to ignore is the rise of social commerce. For online retailers, understanding the nuances of this trend isn’t just beneficial, it’s pivotal for survival and growth. This comprehensive guide delves into the world of social commerce statistics, offering insights into the latest statistics, trends, and how retailers can utilize these numbers to transform their business model and stay ahead in the game.

The Rise of Social Commerce

In the broader e-commerce landscape, social commerce is rapidly becoming an indispensable part. By the time we reach 2027, it’s predicted that social commerce sales will surpass $605 billion. What’s more, revenues are expected to cross $3.4 billion in 2028. In the US alone, social commerce is projected to account for over 5% of total ecommerce retail sales by 2025.

The Role of Small Businesses

Social commerce isn’t just a trend for large corporations. By 2023, it’s expected that 80% of small businesses will have incorporated social commerce into their strategies. This highlights how small businesses are recognizing the potential of social commerce and are eager to capitalize on it.

As social commerce gains traction, businesses are channeling more resources into promotional activities on social media. By 2025, advertisers are predicted to spend a whopping $82 billion to market their products on social networks.

Younger Audience and Social Commerce

When it comes to different age groups, younger demographics are more inclined towards social commerce. A survey in 2021 revealed that 75% of Gen Z were swayed by social media advertisements in their purchasing decisions, compared to 35% of the overall population.

The Power of Influencers

Influencers are playing a pivotal role in driving social commerce sales. A staggering 70% of internet users in the US who regularly watch influencer live streams claimed they are likely to purchase products endorsed by these influencers. Additionally, 86% of marketers and agency professionals in the US have enabled shopping functions in their influencer marketing campaigns.

Social Media and Product Discovery

Social media platforms are crucial for consumers to discover new products. About 78% of US social network users have discovered new products through Facebook, with 59% doing so through Instagram and Pinterest.


Facebook continues to rule the roost in social commerce, with over 30% of internet users in the US projected to make at least one purchase through the platform in 2023.


Instagram is emerging as a formidable player in social commerce, with nearly 13% of US internet users expected to shop on the platform in 2023.


Pinterest has cemented its place in the social commerce arena, with over 5% of US internet users estimated to shop on the platform in 2023.


YouTube is also capitalizing on the social commerce trend by making its ads more shoppable. Approximately 51% of consumers in the US and UK use YouTube to research or find products to buy.

Now that we’ve seen the numbers, it’s time to understand how online retailers can use these statistics to improve their business model. Here are a few strategies:

Identify Suitable Platforms

Based on your target audience, identify the most effective platforms and invest in advertising efforts accordingly.

Implement Influencer Marketing Campaigns

Leverage the power of social media personalities to drive sales by implementing influencer marketing campaigns.

Develop a Social Media Content Strategy

Focus on product discovery and showcase your offerings to potential customers by developing a robust social media content strategy.

Stay Updated

Keep an eye on the latest social commerce trends and adapt your strategies to stay ahead of the competition.


Understanding social commerce statistics is crucial for online retailers. It equips them with the knowledge to make informed decisions regarding platform investment, audience engagement, and marketing optimization. With social commerce expected to grow exponentially, staying updated with the latest trends can help businesses identify new opportunities and stay ahead of their competitors.

In the ever-evolving world of e-commerce, social commerce is the new frontier. As retailers gear up to navigate this landscape, these statistics and insights can serve as a compass, guiding them towards growth and success in the years to come.

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